ANOCA Zone VI to Host Regional Forum on Strategic Marketing and Resource Mobilisation – 26 -27 Feb 2026
ANOCA Zone VI, through the Lesotho National Olympic Committee, will host a Regional Forum on Strategic Marketing, Impact-Based Approaches and Financial Resources Mobilisation from 26–27 February 2026 in Maseru, Lesotho.
The forum will bring together the ten National Olympic Committees (NOCs) of Southern Africa to address shared challenges related to financial sustainability, marketing, and effective positioning of sport as a value-driven development investment.
Participants will engage in expert-led sessions and practical workshops focused on:
-
Developing value-based funding proposals;
-
Strengthening marketing and branding capacity;
-
Building and sustaining partnerships;
-
Leveraging digital and social media platforms; and
-
Improving financial governance and accountability.
Hosted by the LNOC on behalf of ANOCA Zone VI, the forum aims to equip NOCs with practical tools to diversify funding sources, reduce dependency on Olympic Solidarity, and strengthen regional collaboration
Screenshot
